This is the timeless need to be part of a group, a secure base while growing up in a complex world that you don't (yet) have full control Whatsapp number database over. Brands can serve as building blocks for a group identity. Many movements within youth culture define themselves (partly) through the brands that connect its young members. The brand Whatsapp number database logos and their consumption choices are part of the 'cultural capital' that connects the group. Connected by labels A far-reaching, but illustrative example of the role of brands within group bonding are Whatsapp number database the so-called Bagboys.

Young boys who only feel connected by brand labels. The cultural capital of this movement was described in NRC Handelsblad as Whatsapp number database follows. Label or not: these guys all play by more or less the same rules, which are quite incomprehensible to outsiders. Main themes are exclusivity and originality. A Ralph Lauren polo from the Whatsapp number database racks of the Bijenkorf is not hard. But what about a vintage Ralph Lauren polo? Regular Adidas pants from the sports shop are mainstream and therefore problematic. But old Adidas pants that are now off the Whatsapp number database market?

Niche brands such as Patti, The New Originals and Sib – all Amsterdam streetwear – are dope anyway. Just like the American skate brand Supreme and the Japanese Bae. Youth brand Adidas pants The capriciousness of the formative Whatsapp number database years Although brands play a major role in group formation and the identity development of young people, the relationship between young people and specific brands is extremely erratic in practice. What you identify with can change Whatsapp number database enormously between your 10th and 25th – during the so-called formative years. During that period, young people experiment with Whatsapp number database different values, ideas and convictions.