Digital marketing has played a pivotal role in helping the music industry to grow and reach new audiences. Through online platforms, artists and bands are able to connect with fans from all over the world, and share their music with a wider audience. This has led to a growth in the number of people buying and streaming music, and has helped to boost the careers of many up-and-coming artists. In addition, digital marketing has also helped to increase the visibility of music festivals and concerts, and has made it easier for people to discover new music.