As the pandemic situation continues, brands will have the opportunity to gain key search visibility, and the companies that have gained the advantage of the innovators will recover fastest and dominate their voice share in the market. In fact, the conditions generated by COVID-19 offer a great opportunity for proactive marketers who are willing to double their SEO as consumers crave interactive and engaging content. Brands now have endless possibilities for entertainment, support, education and information. Search is the heartbeat of the market, and as recent research from BrightEdge (disclosure: my company) shows, COVID-19 is affecting all industries. Strategies vary depending on how your industry is affected. BrightEdge Free On-Demand Webinar on Industry Trends Mid-May Update BrightEdge data on industry trends – mid-May update

Real-time data: Used to understand and ghost mannequin effect service respond to trends and consumer behavior Demand is very volatile in all industries, so it's important for companies to use real-time surveys to answer questions and identify opportunities when possible. This helps explain trends across the industry, but it also allows marketers to ask specific questions and find quick, easy, accurate, quantitative, and data-driven answers. Marketers need to take action to understand in real time how content is performed and ranked by all vertical and global search engines. As video consumption increases dramatically, it's important to track rankings there as well. This will help you identify which products, categories and influencers are taking off and use them to further promote those videos and inform future content strategies. Protecting your brand on Amazon is especially important for e-commerce organizations.

Track how and where your products are ranked and quickly identify if a fraudulent merchandiser is robbing your sales and reducing your brand's fairness. nsights into understanding marketers' intent, behavior, and buying patterns from SEO data are more important than ever. When consumers make rational and irrational decisions based on emotions and the formation of new habits, it is imperative to ensure that technologies and systems are in place to identify and act on the "moment." .. advertisement Continue reading below Search data is valuable not only to SEO teams, but also to new types of customer journeys and marketing, product, and public relations teams trying to understand what leads people to their journey.