That sympathetic good guy puts Deconinck on a Telemarketing Lists pedestal. Bob is received with enthusiasm and has been in the Grote Van Dale since the campaign. The Netherlands is also expected to participate as part of a European campaign. The idea is that it is good for strengthening the European feeling. Richard Visser, communications Telemarketing Lists advisor at the time at the Ministry of Transport, Public Works and Water Management, wonders whether the Netherlands is not too sober for this campaign. Panel research he has commissioned shows that consumers do indeed think the idea is nonsense. Under pressure from above, the research figures still end up in the trash. And that's a good thing. 'Bob' turns out to be a hit. But with Telemarketing Lists a raw edge. Visser shares two lessons from this campaign: Dare to take risks. Stakeholders criticized the video about a tipsy group of friends beforehand.

A video that turned out to be a hit with Telemarketing Lists the target group. Fear appeal appears to be ineffective. If you focus on large groups of people, you will not reach anyone by generating fear. Therefore provide a perspective for action. Bob is one of the most successful government campaigns. In 2002, 4 percent of the checked Telemarketing Lists motorists still had a blood alcohol level that was too high. In 2015, that dropped to 1.7 percent. 4. Cup-a-Soup: not now! The words tasty, beautiful and unique are empty phrases that you should avoid. That's what they came Telemarketing Lists up with at Cup-a-Soup – with the slogan 'One can only be the best' until 1997.

Under the leadership of Deidrick Koala and Telemarketing Lists Cor den Boer of Emirate Purism Lintas, the brand took a completely new path. From a treat for stay-at-home moms to a pick-me-up in the workplace, on that one moment of intoxication: 4 hours. But how do you sell Cup-a-Soup to companies? Companies can order the vending machines with Telemarketing Lists different flavors, so the distribution is in order. Ironically, the team was especially dubious about the time: what if people prefer to eat soup at 5 o'clock? 'As if people have ever listened to commercials', is the conclusion. As soon as the inspiring office culture is designated as the arena, ideas for scenes Telemarketing Lists start to rain. Recurring character is the manager. I'm the best Sores with 'Not now!' remember. The documentary style, with voice-over, is innovative.