Even if it’s fairly new, there’s a good chance that your website is ranking in Google for a bunch of keywords. It may not necessarily rank on the front page, but there are nine more pages of search results where it may be hiding.

The Organic keywords report in Site Explorer will show you nearly all of the keywords that your website is ranking for in Google.

For example, even my long-abandoned personal blog still ranks #1 for a bunch of keywords:

Keywords that Tim's blog ranks no. 1 for

And I can easily see my entire ranking history for any of these keywords if I click on the “Position history” button:

Graph showing ranking history

In a similar fashion, you can plug your competitor’s website into Site Explorer and see all the keywords that they rank for, along with their ranking history.

Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.

And if you have a list of your most important keywords that you want to keep a close eye on, you can add them to Ahrefs’ Rank Tracker.

10. Find gaps in your content strategy

A “gap” in content strategy is when your competitors are all ranking for important keywords that bring lots of valuable traffic to them while your own website doesn’t have any pages that target those keywords.

To help you solve this problem, we have a report inside Site Explorer called “Content Gap.” It looks for keywords that all your competitors are ranking for, but you don’t.

Here are the results of running the report between our own blog and three of our competitors’ blogs:

List of keywords Ahrefs doesn't rank for

As you can tell, there are quite a few high-volume keywords that two or three of our competitors are ranking well for, while our own blog is nowhere to be seen.

Try this with a few of your own competitors and see if you can find some important topics that you’ll want to target on your own website.