I recently updated the Zhihu app to 6.46.0. I found that this bulk sms service revision involves a lot of content (it may also be that I skipped N versions in the middle, causing some information gaps). After playing with it for a while, I found it interesting. In this article, I will share some thoughts on the adjustment of Zhihu's operating ideas in recent years as a user. 01 The iterative content of this version 1. Strengthen and highlight the subscription and entry of topic bulk sms service categories This update content introduction picture is directly placed in the first picture of the app in the app store, which shows its importance. At the same time, for some popular topic categories and answers, the number of discussions and readings are highlighted respectively.

Especially the number of readings, before except the bulk sms service creator himself, other people generally could not see the relevant data. This is equivalent to making a "hot list" in the dimension of topic categories. The previous Zhihu "hot list" was only the dimension of the problem. I guess this is to gradually tilt the previous single product (single topic) operation strategy to the category operation strategy. 4. Actively display actions such as "Follow" and "Favorites" of concerned users What is more saucy is that after clicking the "Message" button at the bottom, the bulk sms service default jump to the "Dynamic" page, not the real "News" page. (It has not been tested yet whether fans can see if the user saves the content in a personal privacy folder.)

Compared with the UI operation, the bulk sms service underlying logic slot of this function is larger. Although in the past, fans could also view the favorites and following content of followers on their homepage. However, fans "actively check" to view the relevant information of the follower and the platform actively "broadcasts" the follower's every move to all fans with a "big speaker" is a completely different user experience. Especially for the content of "favorites" and "following" scenes, this function is comparable to knowing the paparazzi. For some bulk sms service followers, there must be a suitable usage scenario for this feature. But I think it should at least be reserved for a user to choose. I don't like this feature very much. Improving the experience of some users should not be at the expense of compromising the reasonable needs of other users. In this regard, Zhihu should learn to download Douban. When Douban performs related operations, users will be asked to choose whether to share with Douban Broadcasting.