Bing Ads campaigns were paused. 86% of clicks on non-branded ads were not captured by organic search results. 43% of clicks on brand ads were not captured by organic search results. This underscores the need to be present at all stages of the consumer decision journey, given the top and middle of the funnel searches that primarily take place on search engines. Take action today: leverage research every step of the way Here are some basic principles for staying

present and relevant throughout each stage of the consumer decision journey: Position your content and select keywords that help buyers answer questions. Your content should clearly state how your product can help them solve everyday or real-life problems jewelry retouching service they face. Take advantage of sitelinks to quickly direct your customers at different stages of their journey to different content on your site. Leverage remarketing to stay top of mind with interested buyers close to a transaction. Diversify your keyword portfolio to include

keywords at all stages of the decision-making process. Appear in top category searches to increase brand awareness. Be sure to maximize your product's visibility online: Use Shopping campaigns to promote products Optimize product images to make your products discoverable with Bing's visual shopping experience. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.